Pakistan is the fifth most populous country in the world with more than half of the country’s citizens under the age of 25.
This youthful, urban market is using mobile data more than ever. Two-thirds of people are yet to buy a smartphone but this is changing rapidly as new generations of network technology make access to faster connectivity increasingly accessible.
Jazz is the biggest mobile operator in the country, with the largest voice and data network and the most customers. The company traces its history back to 1994 when it became the first GSM operator in Pakistan. Jazz today remains at the forefront of the country’s rapidly evolving digital landscape thanks to its significant investment in 4G. Its digital financial services platform, JazzCash, is also the most widely used digital wallet, providing mobile-based services such as money transfers and bill payments and as well as an online payment gateway for e-commerce.
To support this dynamic, emerging economy, Jazz provides digital literacy programmes and technology-focused initiatives to raise the educational attainment of young people. The Jazz Smart Schools programme specifically helps teachers and pupils at high schools for girls. Jazz was also the founder of Pakistan’s first public-private incubation centre for entrepreneurs, providing a world-class curriculum and facilities for the business founders of tomorrow.