16 Dec 2015
VimpelCom appoints Dentsu Aegis Network and Starcom Mediavest Group to manage global media planning and buying
Amsterdam (December 16, 2015) - VimpelCom Ltd. (“VimpelCom”, “Company” or “Group”) (NASDAQ: VIP), a leading global provider of telecommunications services headquartered in Amsterdam and serving over 217 million customers, across 14 countries, today announces the appointment of two global media agencies to manage its global media planning and buying. The move forms part of the company’s transformation to globalize its operations and processes across the Group.
From January 1, 2016, Dentsu Aegis Network and Starcom Mediavest Group will take over media planning, management and buying for VimpelCom in the following countries: Russia, Italy, Ukraine, Pakistan, Kazakhstan, Uzbekistan, Bangladesh, Kyrgyzstan, Tajikistan, Armenia, and Georgia, covering its consumer brands Beeline, Wind, Kyivstar, Banglalink and Mobilink.
Rozzyn Boy, Chief Communications & Brand Officer at VimpelCom, said: “VimpelCom embarked on a transformation program earlier this year, which aims to significantly improve our operational efficiencies, reduce our cost base and reinvent ourselves as a truly digital business. As part of this strategy, we are globalizing a number of our supplier relationships and optimizing our position as a customer-centric international organization, driven by innovation and digital models. In a customer-first world, having the right digitally savvy creative and media planning partners is key to our marketing maturity and interactions with our valued customers.”
“After a robust review of potential agency networks across our footprint, we are pleased to welcome Dentsu Aegis Network and Starcom Mediavest Group as our strategic media planning and buying partners for the VimpelCom Group.”
VimpelCom, an international telecoms company operating in 14 countries and headquartered in Amsterdam, is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in Russia, Italy, Algeria, Pakistan, Uzbekistan, Kazakhstan, Ukraine, Bangladesh, Kyrgyzstan, Tajikistan, Armenia, Georgia, Laos, and Zimbabwe. VimpelCom’s operations around the globe cover territory with a total population of approximately 740 million people. VimpelCom provides services under the “Beeline”, “Kyivstar”, “WIND”, “Mobilink”, “banglalink”, “Telecel”, and “Djezzy” brands. As of September 30, 2015 VimpelCom had 217 million mobile customers and 5.8 million fixed-line broadband customers on a combined basis. VimpelCom is traded on the NASDAQ Global Select Market under the symbol (VIP).
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