Lasha Tabidze has over 15 years of senior management position experience and a strong track record in delivering digital products and digital transformation especially in the telecommunications sector. His previous roles include CEO of Beeline Georgia, which was part of VEON Group until 2022. During his tenure at Veon Georgia Lasha and his team have introduced a number of innovations in the sector, including offering services as a package; full self-service both in-store and from any device; innovative digital products, including one of the most popular mobile applications in Georgia to date, MyBeeline, and others. Lasha has a strong entrepreneurial streak having created and led successful startups.